Dreamie

Hardware startup — brand refresh and product-led Webflow homepage to explain the device and drive pre-orders.
visit website

What we delivered

We partnered with the team across 2024–2025 and helped turn an early, vague “whitelist-style” page into a clear, premium product story and a launch-ready website. A small team, full-stack delivery: Agile, focused, collaborative, creative, and dedicated throughout the entire project.

Brand Identity
Website Design
Webflow Development

the starting point

When we joined, the website didn’t really show the product.
No device, no clarity, no credibility. It felt “secret” in a way that raised questions instead of building trust.

How we worked

This website evolved through several rounds of refinement. Each iteration brought us closer to a polished, confident, and user-focused experience.

  • We kept refining the story so people immediately understood what the device is and why it matters;
  • The product and launch stages evolved over time, so the site evolved with them;
  • We wanted it to feel like a real, premium product, not just a concept.
First hero concept for ambient dreamie
An intermediate result of working with the client
Final result after our collaboration with the client
A minimalist logo with an abstract rising sun
A social media branding system
Color palette that complements the product
High-quality 3D renders of the device

Results

Premium Webflow site

That explains the product fast and stays flexible for ongoing updates

Raised $44k Kickstarter

On Kickstarter, thanks to the support of 158 backers who believed in our vision

The client says

Adam and the Unroot team delivered a standout launch site for us. Collaboration was smooth from design through build, and they handled every detail with care.

As a designer, I appreciated their can-do approach to exploring and refining ideas, then implementing them faithfully in production. Their post-launch support has been prompt and reliable. Strongly recommend.

Adrian Canoso
CEO & Co-Founder at Ambient Dreamie