Dreamie
Wellness company creating light-based products designed to improve sleep, relaxation, and well-being.
- ClientDreamie
- Year2025 - Present
- Scopebrand, 3d design, website, healthtech
- Websitewww.helloambient.com



The project
The starting point
When we joined, the website didn’t really show the product. No device, no clarity, no credibility. It felt “secret” in a way that raised questions instead of building trust.

What we delivered
We worked with the team through 2024 and 2025 and turned an early, vague “whitelist-style” page into a clear product story and a launch-ready website. One small team did the brand, the 3D and the website.

How we worked
The website went through several rounds. 3 decisions shaped it:
- Removed all hand shots from the device. Without hands, it looks like a finished product, not a prototype.
- Iterated on the hero 7 times. Motion versions distracted from the product, so we kept it static.
- Designed the page as a single scroll. Kickstarter backers decide fast, so we cut everything non-essential.


An intermediate result of working with the client

Final result after our collaboration with the client

A minimalist logo with an abstract rising sun

A social media branding system

Color palette that complements the product

3D renders of the device
Result
Raised $44K on Kickstarter
158 people backed the launch

Client
“Adam and the Unroot team delivered a standout launch site for us. Collaboration was smooth from design through build, and they handled every detail with care. As a designer, I appreciated their can-do approach to exploring and refining ideas, then implementing them faithfully in production. Their post-launch support has been prompt and reliable. Strongly recommend.”
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