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Dreamie

Wellness company creating light-based products designed to improve sleep, relaxation, and well-being.

  • ClientDreamie
  • Year2025 - Present
  • Scopebrand, 3d design, website, healthtech
  • Websitewww.helloambient.com

The project

The starting point

When we joined, the website didn’t really show the product.
No device, no clarity, no credibility. It felt “secret” in a way that raised questions instead of building trust.

What we delivered

We worked with the team through 2024 and 2025 and turned an early, vague “whitelist-style” page into a clear product story and a launch-ready website. One small team did the brand, the 3D and the website.

How we worked

The website went through several rounds. 3 decisions shaped it:

  • Removed all hand shots from the device. Without hands, it looks like a finished product, not a prototype.
  • Iterated on the hero 7 times. Motion versions distracted from the product, so we kept it static.
  • Designed the page as a single scroll. Kickstarter backers decide fast, so we cut everything non-essential.

An intermediate result of working with the client

Final result after our collaboration with the client

A minimalist logo with an abstract rising sun

A social media branding system

Color palette that complements the product

3D renders of the device

Result

Raised $44K on Kickstarter

158 people backed the launch

Client

“Adam and the Unroot team delivered a standout launch site for us. Collaboration was smooth from design through build, and they handled every detail with care. As a designer, I appreciated their can-do approach to exploring and refining ideas, then implementing them faithfully in production. Their post-launch support has been prompt and reliable. Strongly recommend.”

Adrian CanosoAdrian CanosoCEO & Co-Founder at Ambient Dreamie