Dreamie

Dreamie · Brand · Website · AI Hardware · $44K Kickstarter

What we delivered

We partnered with the team across 2024–2025 and helped turn an early, vague “whitelist-style” page into a clear, premium product story and a launch-ready website. A small team, full-stack delivery: Agile, focused, collaborative, creative, and dedicated throughout the entire project.

Brand Identity

Website Design

Webflow Development

the starting point

When we joined, the website didn’t really show the product. No device, no clarity, no credibility. It felt “secret” in a way that raised questions instead of building trust.

How we worked

This website evolved through several rounds of refinement. Each iteration brought us closer to a polished, confident, and user-focused experience.

Removed all hand shots from the device. Without hands, it felt like a finished product — not a prototype.
TIterated on the hero 7 times. Motion versions distracted from the product, so we kept it static.
Designed the page as a single scroll. Kickstarter decisions happen fast — anything non-essential was cut.

First hero concept for ambient dreamie

An intermediate result of working with the client

Final result after our collaboration with the client

The client says

Trustpilot

Adam and the Unroot team delivered a standout launch site for us. Collaboration was smooth from design through build, and they handled every detail with care.

As a designer, I appreciated their can-do approach to exploring and refining ideas, then implementing them faithfully in production. Their post-launch support has been prompt and reliable. Strongly recommend.