JavelinVP

Javelin VP · Brand · Website · Venture Capital · WordPress → Webflow migration
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What we delivered

We partnered with Javelin to redesign and rebuild their site so it feels premium, sharp, and effortless to navigate, while staying extremely fast even with rich media on the homepage.

Website Design
Webflow Development

the starting point

The old site worked, but it didn’t match the level of the firm.It needed clearer hierarchy, stronger credibility cues, and a more confident visual system.

How we worked

Focusing on clarity and high-speed performance. To build a truly premium experience, we shifted from decorative elements to a strategic, performance-driven approach.

  • Cut all stock photography. Commissioned custom shoots — the firm feels real, not templated.
  • Built a portfolio section that ages well. Structured for ongoing updates without feeling outdated.
  • Migrated from WordPress to Webflow. The team can now update the site without a developer.
The final version after many tests

The client says

Javelin worked with Adam at Unroot on the re-design and development of our website, transitioning from WordPress to WebFlow. We could not have been happier with his work and strongly recommend him to any future clients.

We went through several iterations throughout which Adam was patient and provided outputs as per our ask and often beyond our expectations. He is creative and very timely with responses, which we really appreciated. If you want to get an awesome website, I highly recommend working with Adam at Unroot.

Tasnia Huque
Principal at Javelin VP
Distinctive logo for JavelinVp
A social media branding system
A harmonious color palette
Custom 3D renders

Results

Crafting the JavelinVP Identity

A sharp, high-performance site that balances rich media with effortless navigation to build long-term trust.